What is Persuasion?


persuade |pərˈswād|
verb [ trans. ]
cause (someone) to do something through reasoning or argument 



persuasion |pərˈswā zh ən|
noun
1 the action or fact of persuading someone or of being persuaded to do or believe something

Source: Apple Dictionary

1.     the act of persuading  or seeking to persuade.
2.     the power of persuadingpersuasive  force.
3.     the state or fact of being persuaded  or convinced.

Source: Dictionary.com