persuade |pərˈswād|
verb [ trans. ]
cause (someone) to do something through reasoning or argument
persuasion |pərˈswā zh ən|
noun
1 the action or fact of persuading someone or of being persuaded to do or believe something
Source: Apple Dictionary
1. the act of persuading or seeking to persuade.
2. the power of persuading; persuasive force.
3. the state or fact of being persuaded or convinced.
Source: Dictionary.com